What is a bobber?
Originally, a bobber was a unique, custom motorcycle that had all of its unnecessary parts stripped away so it could be styled to the owner’s personal taste. The only rule was that there were no rules.
We wanted to capture that spirit with our product: an intelligently bold design, top-notch materials, and beastly insulation. Over the years, our sole focus has been perfecting every single detail of our product. Just like the motorcycles, there is nothing superfluous or decorative here. Their purpose is simple — to fuel you up. It’s bobber.