What is a bobber?
We wanted the name of our product to reflect the principles of its timeless design and unequalled performance. We did our research and found that another product had achieved this. In 1940s America, a motorcycle came on the scene that was unlike any before it.
It was exquisitely handcrafted, custom but with no unnecessary parts, as useful in a race as it was on a city street. This new vision of a motorcycle quickly became popular and remains so to this day. Its name — the bobber.
We sought to do the name justice, paying the most attention to the smallest details while refusing to harbor anything that was not as useful in its function as it was appealing in its appearance. We created a product for those who appreciate purposeful design and decry the superfluous, people who stand behind their work and never compromise.
Once established, we have never wavered on the idea of bobber, and from it, a collection of products have emerged. Each embody that blend of pure engineering, reliability, simplicity, and style that make bobber what it is, a product, a tool, for you.